[URPE] self-efficacy of consumer activism
enid at uta.edu
Mon Oct 1 22:03:30 MDT 2007
I have a student writing a thesis on self-efficacy of consumer
activism, i.e., consumers believing that they are (or are not)
capable of bringing about social change through boycotts, etc.
I'm wondering if anyone can help in locating key references, either
academic or popular (e.g., websites), about economic theory's take on
this topic. In particular, can Rational Man have a sense of self-
efficacy when it comes to effecting market outcomes? If not, are
consumer activism/boycotts irrational (that is, are they only engaged
in by consumers who naively think they can effect market outcomes)?
What kind of economic Subject engages in consumer activism/boycotts,
if not Rational Man (that is, what kind of economic subjectivity is
needed for high levels of self-efficacy and/or effective consumer
Please reply personally rather than to the listserv. I'm happy to
compile and share responses, just let me know if you'd like them.
Thanks so much for any help you can provide.
Enid Arvidson, Ph.D.
School of Urban and Public Affairs
University of Texas at Arlington
Arlington, TX 76019
Graduate Advisor for Ph.D. in Urban Planning & Public Policy
and Master's in City & Regional Planning
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