[R-G] The Organic Foods Movement - Led by Heinz Corporation

[Tim Murphy]

Corps take over the organic food movement

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Date: Sun, 30 May 2004 14:39:10 -1000

Sender email: <cienfuegos at igc.org>
May 28, 2004
The Organic Foods Movement - Led by Heinz Corporation or We the People?
The Time to Choose is Now
By Paul Cienfuegos

In the past few weeks, the USDA has once again attempted to weaken the
federal organics standards that so many Americans have worked hard to
enshrine into federal law. These changes would have allowed food labeled as
"USDA Organic" to contain hormones and antibiotics in dairy cattle,
pesticides on produce and potentially contaminated fishmeal as feed for
livestock. As happened with a number of other outrageous recent USDA
actions, citizens groups and the organic food industry rallied in
opposition, and were successful in reversing the proposed changes.

The newest round of protests against such changes reminds us of the more
than 200,000 letters Americans sent to the USDA back in 1997/98 pleading
with the agency to not allow toxic sludge, irradiated food, and GMOs to be
included in a list of allowable food growing practices for the then-new
federal organic food regulations. The USDA backed down then as well, in the
face of the outpouring of public opinion. It seems we have won again. Or
have we?

Could it be that handing regulatory authority over to the USDA regarding
organic foods creates a larger problem than it solves? And is it conceivable
that this problem could have been averted entirely if we the people had
thought more critically about our safe food movement's own decision-making
processes?

Let's review the history.

In the 1970s, the owners of many small local farms and food production
companies realized that they needed a new standard of food production that
would prohibit a wide variety of toxic processes from ever coming in contact
with their foods. These local free-thinking individuals got together and
drafted a set of proposed organic food standards designed to become law at
the state level. No big food companies came out to oppose or weaken the
legislation, because at the time, these companies hadn't yet envisioned the
tremendous profitability of what has since become one of the fastest growing
sectors of the entire American economy - organic food products.

State standards worked well in every state in which they were established.
There was only one real problem with this new system.
Because organic certification rules were slightly different from state to
state, organic food growers and producers had to be aware of these
variations in order to be able to market their products in every state. In
states without their own standards, an organic product could be sold as such
as long as it was certified by one of the other states' certifiers. But in
spite of this difficulty, the organic industry grew rapidly; product choice
kept expanding. The system worked.

If everything was humming along so smoothly, then why did more than 200,000
Americans write letters to the USDA in 1997/98 begging them to not allow
GMOs, irradiation and toxic sludge as fertilizer on organic farms? As with
so many other tragic stories we could be telling, this one also involves we
the people handing our sovereignty over to a bunch of corporations -  only
this time they were organic food corporations with names like Cascadian
Farm, Santa Cruz Organics, Hain, Muir Glen, Little Bear, and many others.
And their owners had a similar goal to those of Monsanto's owners -  ever
increasing sales and profits.

State-based organic food certification might have worked just fine for an
organics movement whose goals centered around public health and a
sustainable economy, and whose leadership continued to be small-scale
farmers and producers, and safe food advocates. But unfortunately, the safe
food movement's numerous and diverse farmer-led and other organizations of
the 1970s and 80s gradually ceded organic food policy decision-making
authority to a small number of much more centralized organizations whose
leaders (and/or funders) now included or were entirely comprised of organic
food corporation representatives. And these corporate leaders had a
different set of goals.

So the sad reality is that we no longer have a strong and united movement of
grassroots citizens organizations working together to
create an organic food system for this country. Instead, we primarily have a
"national consumer watchdog group" (the Organic Consumers Association, OCA)
which defines its constituents as mere consumers who yearn only for safe
foods to vote for with their dollars, and a business organization (the
Organic Trade Association, OTA) whose members include "growers, shippers,
processors, certifiers, farmer associations, brokers, manufacturers,
consultants, distributors and retailers" - in the US, Canada, and Mexico -
working primarily to protect and expand its profitability in the global
marketplace. And for this, we do need federal organic standards.
Notice, by the way, the lack of attention to the concerns of farm workers by
either organization. They are invisible, though there are
hundreds of thousands of them.

To fully realize the danger of our current situation, you merely have to
view a list of the giant agribusiness corporations that are
clamoring to get in on the organic foods market action, which at the current
growth rate will constitute 10 percent of American agriculture by the year
2010. These huge companies now own most of the organic industry's leading
brands.

* General Mills owns Muir Glen and Cascadian Farm
* Heinz owns Hain, Breadshop, Arrowhead Mills, Garden of Eatin', Farm
Foods, Imagine Rice (and Soy) Dream, Casbah, Health Valley, DeBoles,
Nile Spice, Celestial Seasonings, Westbrae, Westsoy, Little Bear,
Walnut Acres, Shari Ann's, Mountain Sun, and Millina's Finest
* M&M-Mars owns Seeds of Change
* Coca-Cola owns Odwalla
* Kellogg owns Kashi, Morningstar Farms, and Sunrise Organic
* Philip Morris/Kraft owns Boca Foods and Back to Nature
* Tyson owns Nature's Farm Organic
* ConAgra owns LightLife
* Danone owns Stonyfield Farm
* Dean owns White Wave Silk, Alta Dena, Horizon, and The Organic Cow of
Vermont
* Unilever owns Ben and Jerry's

And the list goes on and on and on.
And who (or what) leads the Organic Trade Association, which continues to
play a leading role in the development of organic food legislation and
policy-making? The board of directors includes employees of Whole Foods
Market, Weetabix Canada, Stonyfield Farm, and Horizon companies. And the
primary funding for the OTA's public policy and media advocacy work comes
from Hain Celestial Group (i.e. Heinz Corp), Horizon Organic (i.e. Dean
Corp), Cascadia Farm (i.e. General Mills Corp), Stonyfield Farm (i.e. Danone
Corp), Tyson Foods, and many others.
Is the corporate leadership and funding of the OTA having an impact on its
ability to maintain organizational integrity? You bet! At its annual
convention in Texas, it hosted a panel discussion about whether organic and
biotech agriculture can co-exist. Perhaps a better use of member time would
have been a panel on the need for a ban on genetically modified organisms in
the food supply, and how to achieve it. The fact that General Mills
Corporation is a major donor may have had something to do with this. And
last July, the OTA's Personal Care Task Force decided not to reappoint
member company Dr. Bronner's Magic Soaps, the largest seller of natural soap
in the U.S. According to several members, the company was being removed for
speaking out against watering down standards for body care products.

Has anyone asked those small-scale food producers who launched this
extraordinary organic foods movement back in the 1970's what they think
about their movement (if you can even honestly still call it a movement) now
being funded and led by a long list of giant corporations? The very nature
of the modern corporate capitalist economy necessitates companies growing
larger and larger in order to compete. Is this really the business model
that the organic foods movement supports? In this democratic society, is
this really the best we can do?

At this point, one has to ask a number of perhaps not-so-obvious questions:
If we the people had never allowed our organic food corporations to take
control of our safe food movement's policy-making processes (via such groups
as the OTA and the National Organic Standards Board), would we have lobbied
to replace state-based certification with federal USDA certification? And if
we had not turned this decision-making authority over to our corporations,
would more than 200,000 concerned citizens have had to write letters to the
USDA? Would we now be in the unenviable situation where we are continually
on the defensive against the USDA's ongoing attempts to drive a tank through
our new federal organics standards? Can social movement processes survive
when corporations (including ally corporations) are given a political voice?
Did it not occur to the safe food movement's leadership that our
corporations might one day end up being owned by much larger
agribusiness corporations that still wanted a seat at our policy-making
tables?

When citizens unconsciously delegate their rightful decision-making
authority to the corporate form of doing business, and when
corporations wield Bill of Rights protections as "corporate persons," how
can we possibly maintain any semblance of control over the key societal
decisions which affect us all? How can we even honestly claim that the U.S.
is a democratic society when we the people struggle to differentiate between
a citizens' organization responsive to its members and committed to a
specific set of goals relating to justice, fairness, or ecological sanity;
and a trade association whose primary goal is maximizing market share? What
is it going to take for the organic foods "movement" in this country -
what's left of it -  to recognize the threat posed by turning its
decision-making authority over to organic foods corporations which are
themselves owned by much larger corporations?

The situation in other countries is less serious, since their safe food
advocacy groups are still led by citizens, not corporations. For
example, the International Federation of Organic Agriculture Movements
(IFOAM) represents 570 member organizations in more than 100 countries. Its
mission is "Leading, uniting and assisting the organic movement in its full
diversity." IFOAM is "a democratic federation with all fundamental decisions
taken at its general assemblies, where its World Board is also elected. It
encourages farm workers to play an active role, which you'll never hear from
the OTA or OCA.

The US does still have hundreds of grassroots citizen groups working on safe
food issues. They are networked together through the National Campaign for
Sustainable Agriculture (NCSA) which "is dedicated to educating the public
on the importance of a sustainable food and agriculture system that is
economically viable, environmentally sound, socially just, and humane."
Constituencies represented include "family farms, rural and urban
communities, environmental and wildlife advocates, faith-based institutions,
minority farmers, farmworker and social justice groups, community food
security activists, and advocates for the humane treatment of animals."

Notice that this is not a consumer alliance. These hundreds of member
organizations are made up of people who define themselves as citizens using
democratic processes to further their goals. Some of these groups include:
Baton Rouge Economic and Agricultural Development Alliance, Comte de Apoyo a
los Trabajadores Agricolas--Farmworker Support Committee, Community
Nutrition Institute, Family Farm Defenders, Georgia Poultry Justice
Alliance, Maine Organic Farmers and Gardeners Association, Missouri Farmers
Union, National Catholic Rural Life Conference, Oregon Tilth, Texas Organic
Cotton Marketing Cooperative,
United Methodist General Board of Church and Society, Western Organization
of Resource Councils, and Women, Food and Agriculture. The OCA and OTA are
also members of this network.

Wouldn't you prefer your organic food legislation to be enshrined by state
legislatures, and safeguarded by hundreds of thousands of real
flesh-and-blood human beings who make up a strong interwoven national
network of grassroots organizations and small farms like the ones mentioned
above, rather than placing your trust in the hands (!?) of corporate
"persons" which have been empowered to lead an international trade
association, plus a federal agency corrupted by agribusiness? It's a
no-brainer!

Perhaps the time has come for organic food advocates to admit that a huge
strategic mistake has been made due to the fact that we have wandered so far
from our literal roots. And that the best solution to this growing crisis is
for thousands of us to stand together as citizens (rather than isolated as
consumers) and insist that our organic food promoting organizations' leaders
work with us to regain control of our movement from corporations of all
kinds from this day forward by:

* Acknowledging our enormous mistake.

* Empowering only flesh-and-blood persons -  not corporate persons - to
participate in our movement's own policy decision making groups. (Let's show
the nation how democratic decision making should be done by disempowering
the supposed "right" to free-speech that corporate personhood has
established under law, and which has so effectively devastated we the
people's ability to take charge.)

* Withdrawing our support for USDA-defined and regulated organics standards,
and returning to the old state standards. (If it ain't
broke, don't fix it!)

* Insisting that the US pull out of all global trade treaties and processes
which are not entirely transparent and democratic in their
decision making structures.

* Working diligently to see ourselves again primarily as citizens who all
have an inherent right to a safe food supply, rather than as mere consumers
who vote with our dollars. (Imagine organic food advocates beginning to
question the acceptability of a two-tier food supply in this country, where
those of us who can afford to do so buy organic, and the rest of us eat
irradiated and genetically modified food dosed with toxic chemicals. Imagine
hundreds of grassroots groups working together to end this travesty.)

We have reached a critical moment in our nation's history. Are we up to the
task?

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Paul Cienfuegos co-founded Democracy Unlimited of Humboldt County
<www.DUHC.org>, and currently chairs the City of Arcata Committee on
Democracy and Corporations. He first chimed in on this topic in 1997 with
his published essay, "The USDA Organics Standards as a Symptom of Corporate
Rule". Paul also owns an unusual online bookstore: <www.100fires.com>. This
essay will appear in an upcoming book on dismantling corporate rule, which
he is co-authoring with Betsy Barnum, fellow of the Center for Prosperity
<www.prosperitycenter.org> in Minnesota. More info: <cienfuegos at igc.org>.

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