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Sat Mar 14 10:11:06 MDT 2009
with whom Mr. Rich recently crossed paths.
He put his hand on my shoulder, and he looked me dead in the eye, Mr.
Rich recalled. He said, That new song you have out now, that reminds
me a whole lot of Okie. As a songwriter, that is officially the
highest compliment Ive ever been paid.
But in many ways Detroit has less to do with Okie and more to do
with the left-wing protest music of that era. That it comes from the
other side of the aisle seems a minor detail. Shuttin Detroit Down is
skeptical of big business as well as big government D.C.s bailing
out them bankers as the farmers auction ground keeping a song thats
postpartisan, at least on the surface, consistent with right-wing thinking.
This isnt Mr. Richs first dalliance with Republican talking points.
Last year he stumped for Fred Thompson before throwing his support
behind Senator John McCain and recording a rally song, Raising McCain,
a far less imaginative slice of propaganda. (He got shot down/in a
Vietnam town/fighting for the red, white and blue. )
Now that Republicans are underdogs, its a particularly good time to be
a conservative agitator, and Mr. Rich is seizing the moment. His next
single will be The Good Lord and the Man, about his grandfather, whom
he said had been awarded six Purple Hearts in World War II:
When I see people on my TV taking shots at Uncle Sam,
I hope they always remember why they can
Cause wed all be speaking German, living under the flag of Japan,
If it wasnt for the good Lord and the man.
I mean it completely literally, Mr. Rich said.
Still, these songs A couple of sledgehammers, he called the two
singles, with evident glee capture only one side of Mr. Richs
personality. Son of a Preacher Man is an eclectic, if often sober
album, spanning vintage big-band country comedy (Drive Myself to
Drink), dramatic self-confrontation (Another You) and shameless
romance (I Thought Youd Never Ask, which Mr. Rich wrote to propose to
his future wife, Joan).
Mr. Rich has a lovely, crisp high tenor, though its deployed to better
effect anchoring his partner Big Kenny in Big & Rich, the duo that
emerged in 2004 and helped bring a dash of outlaw sensibility back to
Nashville. (Mr. Rich had earlier played in the successful country band
Lonestar but was kicked out as the group moved toward a more
adult-contemporary sound.) Since then, Mr. Rich has positioned himself
as a reliable disruptor, culturally and politically.
And he makes for a charming sermonizer. Speaking of his disbelief at
government enabling of corporate arrogance on the Fox Newss Glenn Beck
Program last week, he quipped, Why dont you just come to my house and
slap me while youre at it?
That appearance was part of an album-release media offensive that
included turns on Glenn Beck and Hannity, where he answered one
question with a recitation of the first verse of Detroit, and gave
Sean Hannity a T-shirt that read, If you dont love America
why dont
you get the hell out?
But he also took part in an unlikely comic skit on Late Night With
Jimmy Fallon in which he gamely poked fun at rural pieties.
That last bit was the most telling, in that it implicitly asked which is
the real cliché: the redneck, or the big-city comedy writers who think
rednecks are all the same? Mr. Rich didnt seem to mind toying with both
sides.
Politics aside, Mr. Rich can be refreshingly undogmatic. As the host and
avuncular mentor on the CMT series Gone Country, he shepherds
once-weres from other music genres or entertainment careers in their
quests to become country singers. And on the most recent season of
Nashville Star, a country-music competition similar to American
Idol, he was vocal about the need for Nashville to embrace Hispanic
singers who can connect with the growing Hispanic population in the
United States.
Mr. Rich, once the outsider scratching at the door, has now become
something of a gatekeeper, and his idea of border policing suggests
dashes of progressivism sprinkled throughout his conservative landscape.
Everybody Wants to Be Me is the most attitude-thick song on Mr. Richs
new album, all about the long climb to the top. Everybody wants to be
me, he charges, but they dont want to bruise, and they dont want to
bleed. The cameras expectations can overwhelm, he warns: They take my
country-boy views, make them big-city news and I just take it on the chin.
Where Shuttin Detroit Down is calm and considered, this song is
un-self-consciously exuberant. As martyrs go, Mr. Rich is the happiest,
most complicit one around.
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